Create a scalable infrastructure and repeatable, efficient process for strategic marketing planning & technology.
Streamline marketing demand tactics to maximize ROI while satisfying sales.
Craft a segmentation framework and communication strategy before implementing marketing automation.
Ensure marketing is getting due credit for its success in addition to creating reliable data that you’ll want to make decisions with.
Each engagement I take on is completely customized to your needs and objectives. Common project formats include an audit with tactical recommendations, monthly retainer, or simply an extra set of hands and eyes on a per-project basis. Either way, the focus is on you.
"Mallory helped us scale our business by refining our demand generation waterfall and overall marketing revenue attribution. Our business is moving fast and she learned our business quickly which allowed her to add value almost immediately. When it comes to building scalable, best-in-class capabilities for salesforce.com and marketing operations, you won't find a more qualified person than Mallory."